Mel’s Pizzeria
Branding & Art Direction for Savvy Studio
Located in the heart of Chelsea, bringing together the rich heritage of Italian design and the vibrant energy of modern-day New York.Photography by: Adrianna Glaviano
The brand identity draws inspiration from Taverna Santo Palato, the avant-garde restaurant that opened in 1930 in Turin during the Futurist art movement. This historical influence is seamlessly infused with the cutting-edge spirit of contemporary New York.
The design features bold patterns and thoughtfully crafted menus, incorporating shapes inspired by vintage Italian posters and classic tomato cans. A carefully curated color palette reflects the fresh ingredients and the inviting atmosphere of the space, creating a cohesive and memorable experience.
