Willow
Branding, Illustration, Art Direction
A personal exploration that weaves together my passions for branding, illustration, craft, and art direction. Each element reflects a blend of structure and organic creativity, celebrating the harmony between design and nature.The design reflects these values, beginning with the wordmark. A serif typeface combines regular and italic styles, symbolizing movement and the constant evolution of design. This dynamic quality is further embodied in the icon, which captures the interplay between tradition and innovation.Photography by: Mariela Víquez
The illustrations balance precision and fluidity, representing both the structured elements of design and the organic inspiration drawn from nature. 
Together, these elements create a visual language that is both expressive and thoughtfully composed. These visual elements extended into tote bags and prints, offering a tactile and artistic expression of Willow.
